Cheap Deals Al Shaker Gift Box: August 2012

Tuesday, August 28, 2012

Radio Talk Show Sample Format

You and your guest can call into your show up to 15 minutes prior to air time for any last minute issue discussion and to make sure you can hear your guest and they can hear you. When you set up your call you can and should set it up to open with everyone muted. Obviously you want to un-mute your guest as soon as they are seen on your control panel to have entered the call. Anyone that joins the call will join muted. You can un-mute them and re-mute them as their questions come up in the question cue when you start taking questions after you interview your guest.

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Don't start recording the show until just before you start your show introduction.

Here is a basic format for a talk show where you would be interviewing a guest and later opening the call for questions from your caller/participants:

Radio Talk Show Sample Format

o Do you introduction to your show introducing yourself . . .

Welcome your listeners and chat participants to . . .

(State the name of your show and what it is about) example:

This is (Your Name) and I want to welcome our callers and chatters to the (Name of your talk show) where we discuss all things (The subject of your show). We will be interviewing (Name of your guest/expert), of (Their company or website) regarding (what your guest is an expert on). The interview will last approximately XX minutes and then we will take questions.

o Next do a formal introduction of your interviewee - a sentence or two about their background, accomplishments and their business (Or whatever you and your guest have decided).

o Welcome your guest formally - Example: Hello (Guest name), I am so glad to have you on (Name of your show).

o Start out your interview by asking things like how your guest got involved with their area of expertise, how long they have been working in their area of expertise etc. Be sure to mention any books or training courses the guest has authored.

o Move on to your interview segment by asking the questions you worked out with your guest during your pre-interview call. Your interview of your guest/expert shouldn't run over 30 minutes but if it does, don't worry about it.

o Make sure before you end your personal interview of your guest that you plug their product or website or what ever it is they are promoting. If you are an affiliate, you want to have set up a re-direct page on your domain that goes to your affiliate page on your guest's product site.

o You will have your Teleprompter open on the left side of you computer screen and the TalkShoe Control Panel open on the right side of your screen. You can look in the question cue and say the user name with the first question you want to ask your guest.

If it is a chat only participant, you ask their question. If the caller is on the phone, un-mute the caller and say "Hi their (Username) we like to keep things on a first name basis here, so who are we speaking with? They will say their name - then you say, "From the producers board it appears you have a question about (Use an abbreviated version of the question or its primary subject), "Would you like to clarify that for us or maybe expand on your question?"

o Then you hand the question over to your guest. Let your guest have enough time to answer the question but if you do have a lot of questions in the cue, diplomatically cut them short if the answer runs over 3 or 4 minutes, saying "That's great (Guests name), we have some more questions we need to fit into the time we have left today. (Use your own judgment on this tactic). Then mute the last caller, (Don't stop talking - move right into the next question in the cue), saying "And out next question is from (Un-mute the next caller with a question and do the same into for that caller and their question.

o After the questions have been answered or you have taken all the questions you have time for, remind your listeners of the product your guest is promoting and any website you are promoting.

o Remind everyone on the call what the name of your show is, when your next show will be aired and who your upcoming guest is and what the topic of discussion will be.

o Do your sign off by saying something like - Well that's it for the (Name of your show) - I want to thank our guest (Guest's name) and all of our participants on the show - till next time this is (Your name), saying (What ever your catchy by line is).

o Stop the recording. Normally your recording will be available to download or listen to via flash media within 24 hours.

o You may want to download your show and upload it again for pod cast listeners. (See resources for free editing software.)

You can format your show any way you want. The above format example is just that; an example.

Radio Talk Show Sample Format

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Sunday, August 26, 2012

How To Sell Products Effortlessly Like Clockwork!

You're going to discover a very little-known method to sell more of your products and sell easier - instead of chasing the prospects to BUY from you they'll chase YOU to buy from you with this technique!

You have to know that people don't buy your product, what they really buy is your knowledge! They want YOU in other words, your knowledge, your experience, etc.

That's what they really want.

How To Sell Products Effortlessly Like Clockwork!

In order to sell more of your products, and sell a whole lot more easy you have to do something that's not normally done.

Normally when you think of selling you probably think of sending emails to your subscribers and trying to get them to buy now! That kind of thing, "Buy my product before midnight it's a limited time offer".

What you really want to do instead is look like an expert!

People Love Experts

You can deliver content in several ways: articles, video, audio, on the blog, ecourses, special reports, ebooks, etc. Ideally you want to use all of these options.

For example: Give them a free eBook or a free ecourse from your website.

People like experts, because experts do most of the work for them! They want to buy from experts!

People will notice that you know what you're talking about.

In the Info-Marketing business making yourself look like an expert is very important if you want to ATTRACT lots of prospects to your business. They'll be attracted and STICK as well - in other words remain "loyal followers" and some "big fans" as well of you.

That's how to sell effortlessly!

Content Makes You Look Like An Expert!

You also have to constantly provide new information, don't just write one or two articles. People want experts that are on top of their game - they know what's going on in the industry/niche!

Trying to CONVINCE a prospect to buy from you, like begging him/her buy now buy now! That doesn't work - if you try the prospect will even more dislike you and runs even more away from you.

Content Lessens Up A Bit That Skepticism!

Another benefit of giving away free information is that it lessens a bit that skepticism. It proves you're honestly trying to help others, not trying to make a buck or scam people their money and then run away to a foreign country.

By having an online presence like an expert than people think you're online with your website and business to SERVE others. They'll think you're serious and the real deal.

They'll think they should buy from you not from your competitors!

All successful marketers in the Info Marketing business give away free information!

7 Neat Ways To Provide FREE Information/Content

* If you have a salesetter you can use an optin box to capture name and emails and give them a free ecourse. You can also give them a free eBook or special report (10-12 page ebook) as well as a free ecourse, both.

* Blogs are not the best way to give free information, instead put your articles, video tutorials, audio, etc, on your website.

* Interview experts and put the recording on your website either as a free download (.mp3) or they'll listen to it online.

* Teleseminars as well as Webinars are also a fantastic way to provide free information and look like an expert. Start building a list, and then as frequently as you can create teleseminars and webinars and ask them to join you.

* Use video, you can create a YouTube channel, as well as put videos on your website. There are many techniques to teach using videos, including the use of powerpoints, tutorials, as well as recording videos on a street, in your office - it depends on your niche be creative figure out ideas. If you're good at speaking than you can record yourself in your office and teach quick 5 - 10 minute tips, techniques, etc.

* Start a radio talk show, http://www.blogtalkradio.com practically for FREE you can start your own show - attract an audience and provide free information. Convert shows to podcasts and put them on your website as free download or streaming audio as well. Many successful internet marketers have their own Radio Talk Show!

* Start an offline monthly newsletter. I've seen successful Internet Marketers do this, because it's also a great way to provide free information.

So there are a huge number of benefits of giving away free information. Remember though you have to give the right amount of free information, the right type as well. If you have already created products don't give the same information for free!

Otherwise they won't need to buy your products.

A great way is to tell them what to do but not HOW to do it!

Make it useful information but incomplete.

With so many options to create and disseminate information you can get confused quickly, which method you'll do? What I suggest is to brainstorm, think and also look at what your competitors as well as NON competitors in other completely different niches are doing.

Sometimes the best strategies come not from your competitors but from what others are doing in completely different niches.

For example I've got great ideas from marketers in the health niche which has nothing to do with my niche. The niche may be different, but if they're successful and they're in the Info-Marketing business like you, the strategies & techniques are transferable.

Be creative and try to adopt from someone else... never try to re invent the wheel - always use someone's else wagon!:)

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Tuesday, August 21, 2012

Instructions On Podcasting For Beginners

Podcasting is no longer a novelty but rather a common method for sending your messages across cyberspace as audio and video files. More and more people are learning the benefits of using this technology, and, in fact, are using this tool to market their products and services.

Have you started using this tool for your business? If not, here are some instructions on podcasting for beginners that you can get your hands into and start podcasting today!

1. The first step of instructions on podcasting is to balance speed with quality. With podcasting, time is the essence. Your primary goal is to be the first person to deliver a very important news announcement or a comment on a particular event. However, while doing this you should never sacrifice the quality of your podcast. In other words, your message should be interesting and your voice should be clear enough to become understandable to your listeners.

Instructions On Podcasting For Beginners

2. The second important step for beginner podcasting is to remain watchful of the growing changes happening in your industry or market. The internet evolves every day. A new method comes out without you even knowing it. Nevertheless, these changes make interesting topics to discuss for your own podcast. Learning what is new also means keeping abreast to new podcasting techniques which you can surely apply. The key to successful podcasting for beginners is to stay current with evolving changes. This is one of the most important instructions on podcasting.

3. Add the podcast to your blog. Research shows that there are more internet surfers reading blog sites than the standard webpages. Blogs are also easy to get indexed in the major search engines so it is an idea place to add your podcast. In building traffic to your podcast, post them in your blog first before any other Internet location.

4. When attempting to follow all the instructions on podcasting, remember to think and plan out your podcasting format. For instance, how long should it last? Or, are there any music clips involved? Will it serve as a talk show or just an audio commentary? These questions should be identified and answered prior to making your podcast. A definite plan of how you want your podcast to be structured will remove any dullness and lack of appeal in your podcast. You can't possibly hold your audience for six hours, can you? Always remember that planning is the key tip to follow among all of the instructions on podcasting. So lay down your plans and strategies first before you grab that microphone and record your news/content.

Instructions On Podcasting For Beginners

Melvin Perry is an internet entrepreneur that specializes in building large email lists within a matter of weeks. He currently teaches marketers via free step by step videos how to earn thousands monthly through the list building model. You can snatch these 2+ hours videos at no cost by visiting FREE Internet Marketing Videos

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Friday, August 17, 2012

Podcasting: How to Make a Video Podcast

Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level. Now, more than the usual audio broadcasts, aspiring film makers can also share their work with the world.

So how do you go about making your own video podcast? To make it easier on you, use a digital video camera. If you have an analog video camera, it is still possible to convert the footage to digital format but it adds another step to the process. So assuming you have a digital video camera, what do you do?

Podcasting

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First, take great footage. Of course, making a film is not simply shooting. Create a concept and make it good. When you have finalized your ideas, it is time to shoot. When taking your shots, bear in mind your target media - the iPod. The small screen will not be able to display too many details so it is a good idea to get close when shooting. Do not use the wide-screen mode but use the standard mode instead. Optimize bandwidth and battery power by shooting several short segments instead of one full-length film. Edit! Small screen viewing will not show text clearly unless they are large enough. Also bear in mind that fast motion and high contrast might not show very clearly on the small screen.

Podcasting: How to Make a Video Podcast

Now that you have your video, it's time to compress it. This needs to be done so that the video will be optimized for web and iPod viewing. There are different ways you can do this. If you have a MAC, it's no big deal. You can compress and export your video using iMovie HD6 simply by clicking the following: FILE>Export>iPod>Share. It's as easy as that - the software automatically converts the file and shares it on iTunes. For PC users, you can also use QuickTime Pro, version 7.0.3 or higher. Again, simply click Export > Using Quick Time Conversion. The resulting *.m4v file is the one you will upload to your web server. Other options are Sorenson Squeeze and Spasm Software's Podner.

Describe or tag your movie. This is very important as all the information you supply will be the basis of searching later on. This is how your movie can be found and singled out, out of all the video podcasts out there. If you're using the latest iMovie version, all you need to do is drag the file onto iTunes and click the Info Tab. Then enter the necessary information. You can also change the filename. For PC users, create an XML document. You can find a sample XML file at http://playlistmag.com/features/200...dcast/index.php. Just change the details to suit your movie. When this is done, all you need to do it upload your file to your web server.

Now what? Distribute! Let people know that your video podcast exists. You can do this in a variety of ways. To reach as many people as possible, submit your podcast to iTunes. You can also provide a URL for your podcast by including it in your blog. First create an RSS feed (www.feedburner.com is a good one) so that you can attach your video to your blog. Then create an entry in your blog and then place a link to your video. Of course, if you really want people to notice your work, you have to promote it. Go to websites such as www.podcastalley.com Now wait for the world to discover the budding film maker in you.

Podcasting: How to Make a Video Podcast

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Tuesday, August 14, 2012

What is Web Site PR Anyway?

Public relations is how a business conveys information to the public to build good will, credibility, name recognition and prestige. PR activities include:

Press releases, articles and newsletters;

Podcasting

Company-sponsored events and activities;

What is Web Site PR Anyway?

Speaking engagements and interviews, and

Trade shows and conventions.

Web site PR is all about news, and top companies rely on the Web to spread it. As newspapers shrink in size and circulation, on-line news outlets multiply. Though often overlooked, Web site PR is surprisingly easy, affordable and effective, as long as you follow a few simple rules.

The first step is to make sure your company Web site is media-friendly. Journalists begin research by cruising a target company's site. They look for PR contacts, basic company facts, corporate position statements, financial information and images to download for the story. With that in mind, a powerhouse PR site will have:

Easy navigation;

Clear, concise and jargon-free content;

Current news and archived press releases;

A "Media Room" with photos of key executives, personal contact information and newsworthy charts and graphics;

Financial data, and

A consistent and compelling overall message.

Follow these guidelines and all visitors - not just journalists - will develop a clear and favorable impression of your company.

After giving your site a PR tune-up, tell the world what you are all about. Companies can submit news stories directly to on-line wire services, where industry news sites, blogs and message boards regularly pick them up. Stories on "hot" topics can rapidly circulate among blogs, providing the company with highly effective - and free - viral marketing. If direct submission is not practical, the company can work through an on-line PR firm that specializes in article placement.

PR submissions come in many flavors, such as technical white papers, press releases, customer success stories and opinion-editorial pieces. Each type requires a different emphasis and style; properly crafted submissions quickly will grab the attention of editors and readers. Above all, articles must have real informative value; otherwise, they get lost in the shuffle. For example, EzineArticles(TM), a popular submission site, receives nearly 9,000 articles per month! Despite the proliferation of news, analysts see nothing but growth for Web site PR; in fact developing technologies such as "podcasting" open up whole new vistas of opportunity.

Companies that fancy themselves sharp Web marketers because they do effective search marketing and pay-per-click campaigns often miss the public-relations boat. PR does not replace on-line advertising, but compliments it. Article placement can enhance optimization, and PR reaches targeted market segments with information-rich content. This means when a qualified prospect spots your ad or scans Google results, they will recognize your name - and click.

What is Web Site PR Anyway?

Aaron Wittersheim is president of Whoast Inc., a suburban Chicago search marketing firm. For more information, visit http://www.whoast.com.

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Saturday, August 11, 2012

RSS as a Sign of Trust

Real Simple Syndication (RSS) is something that has become a means of improving trust. It's not so much that the use of an RSS feed improves a consumer's confidence in the product so much as it improves their confidence in your site.

Just like VeriSign is a standard of trust so too is an RSS feed. It is one of several components that can be included in your website that allows consumers to feel more confident that you are a business owner who is looking out for their best interests.

Podcasting

Why is RSS an indicator of trust?

RSS as a Sign of Trust

One of the simplest reasons I know of is that RSS presents your content as authoritative and worth reviewing. If you didn't believe in the value of the content you wouldn't consider using RSS.

The residual benefit of using an RSS feed is that consumers can be alerted when new content is released. This can result in a positive traffic jam on your site.

When you have an RSS feed it also tells consumers that you are serious about providing new and useful content. It tells them you shake up the site regularly and they won't have to worry about static information on your site. There are already too many of those never changing sites available. RSS indicates a promise that you will not to be one of them.

RSS can be applied to text content such as blog posts; knowledge based content or even new product pages. RSS can also be applied to any podcasting or video streaming you might make available.

Effectively this mechanism provides a means of encouraging interaction with those who were motivated enough to sign up for your RSS feed.

This function is a perfect companion to strategies you may be using as you work to develop consumer-centric strategies. RSS isn't just for you to syndicate material it is designed to meet the needs of customers and bring them to your site.

Face it, the more impressions they have of your business the greater trust they can place in your business - unless you give them some reason to doubt your trustworthiness.

An RSS feed allows consumers to manage their interests and online activities. In some ways an RSS feed can be used in place of a typical bookmark. Content consumers will be alerted through their RSS reader every time you place something new online.

This concept mirrors major news syndication groups, but you bypass the printing press, the need for advertisers and the typical costs associated with syndication.

More and more power is being given to both consumers and business owners to do more in an online environment than a brick and mortar counterpart could ever hope to achieve.

For instance can you imagine the cost of a new direct mail message from a store in your downtown area being delivered the same day to everyone who has expressed an interest in being on that company's standard mailing list?

It's just not going to happen.

Use RSS to develop trust and a better sense of brand loyalty in your online store.

RSS as a Sign of Trust

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